The Samsung S90F OLED TV is Samsung’s 2025 flagship OLED offering, designed to compete with premium OLED panels from LG, Sony, and Panasonic. Samsung has been traditionally dominant in QLED technology, but the S90F represents its serious foray into OLED with OLED Evo panel technology, advanced smart TV features, and cinema-grade performance.
This TV targets home theatre enthusiasts, gamers, and cinephiles, offering deep blacks, accurate colors, and a sleek design. In this article, we provide a complete review of the Samsung S90F OLED TV, covering design, display, performance, audio, smart features, pros/cons, and a final verdict to help buyers make an informed decision.
Design & Build Quality
The Samsung S90F OLED TV features a slim, minimalist design typical of OLEDs, with almost invisible bezels and a near-invisible panel thickness.
Back panel & stand: Sturdy and elegant, designed to complement modern interiors
Port layout: HDMI 2.1 ports, USB ports, Ethernet, and audio outputs are easily accessible, even when wall-mounted
Overall build: Premium materials with a minimalist aesthetic, ideal for home theatre setups
The design is sleek and modern, keeping the focus on the screen and delivering a luxurious feel.
Display & Picture Performance
OLED Evo Panel
Samsung’s S90F OLED comes with OLED Evo technology, which improves brightness, color accuracy, and longevity compared to previous OLED panels.
Resolution: 4K UHD (3840×2160)
Panel type: OLED Evo with self-emissive pixels
Refresh rate: 120 Hz native, with VRR support via HDMI 2.1
HDR support: HDR10, HDR10+, Dolby Vision (region-dependent), HLG
Picture Quality
Colors: Rich, vibrant, and accurate. Covers ~99% of DCI-P3, ideal for movies, streaming, and photography content
Contrast: Perfect blacks due to self-emissive OLED pixels, excellent local contrast for dark scenes
HDR Performance: Supports HDR10+ Adaptive for improved dynamic tone mapping based on room brightness
Brightness: OLED Evo panel delivers higher peak brightness than previous OLEDs, although OLEDs are inherently slightly lower than QLEDs in bright-room performance
Motion Handling & Gaming
120Hz refresh rate ensures smooth motion for sports and fast-action sequences
Gaming Features: HDMI 2.1, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and G-Sync/FreeSync support make it a gaming powerhouse for PS5, Xbox Series X, or high-end gaming PCs
Input lag: Very low, suitable for competitive gaming
Smart Features
The Samsung S90F OLED TV runs Tizen OS 2025, Samsung’s proprietary smart platform:
App support: Netflix, Amazon Prime Video, Disney+, YouTube, and more
Voice assistants: Samsung Bixby, Alexa, and Google Assistant integration
Smart Hub: Personalized recommendations and user-friendly interface
Multi-device connectivity: Works seamlessly with Samsung SmartThings for IoT integration
Samsung ensures the S90F is a complete smart entertainment hub.
Audio & Sound Performance
Samsung equips the Samsung S90F OLED TV with Object Tracking Sound+ (OTS+), providing an immersive 3D audio experience.
Channels: 4.2.2-channel speakers with Dolby Atmos support
Performance: Dialogue clarity is excellent, surround effects are immersive, bass is decent for a TV speaker
Recommendation: Audiophiles may still prefer pairing with a premium soundbar for maximum cinematic experience
Real-World Performance
Movies & Series: Exceptional color accuracy and black levels create a cinematic experience
Sports: Smooth motion handling and vibrant colors make fast-moving content enjoyable
Gaming: Low input lag and HDMI 2.1 features make it ideal for next-gen console gaming
Streaming: Google TV, Tizen OS, and app availability ensure easy access to content
Drawbacks
Price: Premium pricing compared to other OLEDs or Samsung QLED TVs
Brightness in sunlight: OLEDs still struggle in very bright rooms compared to QLED counterparts
Burn-in risk: Although minimal with modern OLED Evo panels, static content over long periods may cause slight burn-in
Verdict
The Samsung S90F OLED TV is one of the best Samsung S90F OLED TV of 2025, perfect for cinephiles, gamers, and home theatre enthusiasts. Its OLED Evo panel, gaming features, HDR support, and smart TV capabilities make it a solid investment for anyone seeking top-tier picture quality and a premium viewing experience.
Recommended for:
Movie buffs and streaming enthusiasts
High-end gaming setups with PS5, Xbox Series X, or PC
Users seeking immersive home theatre experiences
Not ideal for:
Extremely bright rooms where peak OLED brightness may be insufficient
Users with tight budgets seeking value over premium performance
Disclaimer
Specifications, features, and performance of the Samsung S90F OLED TV may vary depending on region and model variant. This review is based on 2025 technical specifications and industry reports. Real-world performance may differ due to environment, usage, content type, and software updates. Buyers are advised to verify specifications and features with authorized retailers before purchase.
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